KEAN BIJIT - WASH CAMPAIGN

KEAN BIJIT - WASH CAMPAIGN Background A market is a place where people from diverse backgrounds meet to exchange goods and services. Like any other meeting place, human interactions presents an avenue for disease infections. The Takoradi Market Circle is one of such Markets that poses a big challenge in the management of waste generated from the trading activities. The problem as investigated by KEAN BIJIT, a simulated Advertising Agency as part of our Advertising and Creative Strategies course work, revealed that improper disposal of waste by traders, shoppers and residents around the Market Circle should be tackled. There is also the need to place waste bins at vantage points. Our course work is centered on the UN Water Supply, Sanitation and Hygiene programme (WASH). The programme brings together complementary expertise of four UN agencies – UN-Habitat (lead agency), UNICEF, UNDP and WHO – to improve public water and sanitation infrastructure in flood-prone co